Available In Shop: The Captain Cook “Ghost Captain”, by Rado x The Rake & Revolution

When you think of Rado, the first quality that comes to mind is the brand’s pioneering status in case material innovation that evolved over the past half century at a pace unmatched by any other brand. From tungsten carbide to ceramic, the brand is leading-edge with the implementation of ground-breaking new materials and emerged as the innovator of the first scratchproof watch back in 1962.

The Captain Cook is yet another laudable timepiece made with state-of-the-art materials with an original look from 1962 which has been brought to life in a new and improved form for the 21st century. This Captain Cook is a timeless watch made with vintage details and stylized close to the original watch but with added contemporary features to attract present-day buyers and wearers of the watch, not forgetting to mention that the Captain Cook is a truly iconic dive watch carrying on the impressive legacy of its 1962 original.

Rado has evolved from a small atelier to become an industry leader for innovation after more than a century later. It all started in 1917, when brothers Fritz, Ernst and Werner Schlup made a decision that would change their lives and those of the future generations. They made a truly wise decision to become watchmakers. Their humble atelier was located in a converted part of their parents’ home in the village of Lengnau, Switzerland. Through their relentless energy and exceptional ability to spot new opportunities, Schlup & Co. got off to a promising start, signing agreements with a wide lineup of importers around the world. However, it was only in 1950s that the brand took off and started selling watches under the brand name “Rado”.

Since its founding, Rado has advocated the philosophy “if we can imagine it, we can make it”, which still holds true today and is demonstrated by the brand’s highly-reliable and avant-garde timepieces. Rado is well-known for their use of technologically advanced materials, being one of the pioneers in the watchmaking industry to adopt and use high-tech ceramics in their watches. The ceramic watches provide hypoallergenic comfort, lightness and unmistakably sensual and unique sensation against your skin when worn.

In 1962 Rado unveiled their iconic dive watch, the Rado Captain Cook. With its iconic inward-sloping dive bezel and arrow-shaped hour hand, it is a truly timeless design that has aged gracefully. Named in honour of the 18th century British navigator and explorer Captain James Cook who was famous for his voyages that accurately mapped out the Pacific, the Rado’s Captain Cook lives up to its adventurous namesake.