Bucherer Blue goes to space

Carl F. Bucherer established his first retail boutique in Lucerne in 1888. The shop sold watches and jewelry and the company has stayed with the family for the generations that followed. In 1919, the company launched its first ladies’ watches, a collection of timepieces in the Art Deco style and incorporating the revolutionary watch strap concept. They expanded over the years to include chronometers, time zone complications, and eventually to manufacture their own movements with the acquisition of Techniques Horlogères Appliquées of Sainte-Croix, Switzerland.

In 2016, blue began to dominate as a popular colorway for timepieces and Bucherer was a brand that had incorporated royal blue as its recognizable brand color since the beginning. They saw the blue trend and approached nine other manufacturers to create special and limited editions that would only be available in their stores as part of a Bucherer Blue collection.

The first edition saw beautiful, daring and unexpected limited edition pieces from the industry’s heaviest hitters, including Audemars Piguet, IWC, Jaeger-LeCoultre, Panerai, Piaget, Longines, Chopard, Carl F. Bucherer and H. Moser & Cie. Each created a unique watch with blue elements, and Bucherer proved that a retailer could be a strong force in collaboration when it comes to boutique watch concepts.