Credits: Article and images by Bhanu Chopra @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/bulgari-goes-beyond-ultra-thin/
“When they asked me what finishing I wanted for the barrel, it came to me that a QR code is the perfect design,” Stigliani said. “The modern square lines worked so well with the Octo shape, and the digital twin concept is such a revolutionary idea. It gives access to a whole world that is hidden in this little shape. It’s an object that sits in the middle between the old, traditional watchmaking world and the new, modern digital space.”
“This product is made to take advantage of new technologies and explore new ways to integrate the digital experience with the physical experience of watch ownership,” Pin said. “I believe we are getting somewhere that we didn’t expect back in 2019 when we first started talking about this idea. It’s been an incredible journey.”
According to Jean-Christophe Babin, CEO of Bulgari, “Our capability of fusing edgy, magnificent Italian design with the ultimate Swiss engineering and craftmanship – this is why I talk about Rinascimento from Bulgari. It is truly a revolution of design and technology”
Credits: Article and images by Bhanu Chopra @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/bulgari-goes-beyond-ultra-thin/