Casio G-SHOCK and UNDEFEATED Drop New Limited-Edition Anniversary Watch

It’s been 40 years since the launch of the Casio G-SHOCK, and as part of its anniversary celebrations, they’ve teamed up with global streetwear brand, UNDEFEATED, to launch their new collaborative timepiece, the Casio G-SHOCK x UNDEFEATED DW6900UDCR23-5. 

This isn’t G-SHOCK’s and UNDEFEATED’s first get-together. They produced an all-green DW-6901UD-3JR for the manufacture’s 30th Anniversary. Ten years on, their new collaborative piece results in a brown resin case, one that’s strikingly contrasted by a vivacious yellow dial, infusing a contemporary zest. The bright blue accent gives added depth, where the same color is applied to the ‘G-SHOCK’ script and UNDEFEATED’s five-strike tally logo. Engineered for versatility, the watch comes equipped with an extra Nato-style nylon cloth strap in classic black, distinguished by the ‘UNDEFEATED’ patch sewn in.

Of the design, UNDEFEATED’s Eric Cheng said, “I wanted to design a G-Shock that is simple and mature, yet unique through colors instead of artworks. This stays true to the UNDEFEATED brand — simple, classic, and with an edge.” Cheng shared that his affinity to the G-SHOCK collection stemmed from seeing the watch on Keanu Reeves in Speed.

“G-SHOCK watches are icons and it seems like everyone owns at least one at some point of their lives. My favorite memory is seeing a G-SHOCK on Keanu Reeves’ wrist in Speed when I was in high school. The watch was indicative of the plot where every second counts and that elevated the Casio G-SHOCK brand for me. I’m sure many others felt the same at the time.”

If you’re a fan of streetwear, then UNDEFEATED probably needs no introduction. The brand started off as an authentic sneaker store and apparel brand in 2002 that sought to offer a curated selection and exclusive collaborations. Two decades later, the brand is still at it and expanding its brick-and-mortar space, the latest being in Guangzhou’s historic Dong Shan Kou neighborhood.

Watch collaborations aren’t foreign to a guy like Eric Cheng. The UNDEFEATED CEO, who also headlines Bait and Kokies, has gone on to partner up with Tudor, Seiko, and H. Moser & Cie, through his streetwear labels. In 2022, UNDEFEATED and H. Moser & Cie worked together to produce the Streamliner Flyback Chronograph. 

UNDEFEATED has also worked with Unimatic to create a rendition of their classic Modello Uno Diving Watch. The differences are subtle — additional track on the bezel insert, and the unmistakable UNDEFEATED logo takes up the usual real estate. (We did our own collaboration with Unimatic. Read about it here.)

At its launch in 1983, the G-Shock model DW-5000C became the first wristwatch to be conferred the “tough watch” in name when its revolutionary shock-resistant structure clinched the idea of the watch as a breakable item. In doing so, it created a subset of a new wristwatch genre, capitalizing on these four factors: Structure, functions, materials, and design.

Earlier this year, they released the Casio G-SHOCK MR-G Frogman MRG-BF1000E-1A9 “Double Anniversary” and these Recrystallized Series of the GMW-B5000PS and GMW-B5000PG, both in honor of the collection’s 40th Anniversary.

The Casio G-SHOCK x UNDEFEATED 40th Anniversary drops this Friday, August 18th, exclusively on undefeated.com.

Reference: DW6900UDCR23-5
Functions: Hours and minutes; 1/100-second stopwatch; countdown timer; multi-function alarm; flash alert; calendar features
Case: Brown resin
Dial: Yellow with blue highlights; ‘Undefeated’ logo on the LCD
Bracelet: Brown; Additional NATO-style nylon cloth strap in classic black with ‘Undefeated’ sewn-in patch
Price: USD 190
Availability: In limited quantities, exclusively on undefeated.com.