ReLuxury Promises to Reframe the Luxury Trade Show

There’s a phrase that’s becoming increasingly common in the world of fine wristwatches — especially as the language and practice of sustainability becomes more and more important — and that phrase is ‘circular economy’. In short, pre-owned watches.

Capitalizing on this buzz, ReLuxury is a new kind of show, held in Geneva from the 4th to the 7th of November. More than 30 exhibitors will be showing off novelties on display that have been novelties before. Fabienne Lupo, ReLuxury’s Managing Director, explains, “There is luxury and re-luxury, that is to say, luxury that lives a second time and that perfectly corresponds to our need to consume more sustainably, for the sake of the planet and to face the climate emergency.” A host of important players in the pre-owned luxury sector are backing Lupo’s vision of a new kind of show. The founding partner is eBay — who have been bullish in moving into the luxury space, and Watchbox, one of the leading exhibitors, and offering two rare pieces, an F.P Journe and a De Bethune, for sale. In addition, Richard Mille and Zenith will be exhibiting, Alexandre Mille, CEO of Richard Mille explains that the brand has been involved with the certified pre-owned market since 2015, “Since then, we have experienced an exponential demand for historical pieces from the RM collection, and we are very happy to be able to offer this service to our customers in major markets. When Fabienne Lupo told us about ReLuxury, we seized the opportunity to participate in this show to showcase our Certified Pre-Owned distribution network.”