Sincere Haute Horlogerie Unveils its Flagship SHH Boutique and Three Limited Editions

Now in its seventh decade of business, Sincere Fine Watches is the oldest luxury watch retailer in Singapore. It played a huge role in generating the city’s momentum as a watch hub, having been an early ambassador for brands such as Franck Muller, A. Lange & Söhne as well as F.P. Journe in the ’90s. In the early 2000s, just as a new wave of horological innovation swept through the larger watchmaking world, the retailer spawned an Haute Horlogerie arm, opening its first concept boutique at its former premises at Hilton Hotel, dedicated to spotlighting both high-end as well as independent watchmaking.

Since then, interest in watch collecting has mushroomed and, over the past decade, the demand and appreciation for independent watchmaking has grown by leaps and bounds. What were once shadowy figures looming outside the range of klieg lights that shone on industrial heavyweights have now emerged center stage, capturing the attention of both the seasoned collector and the wide-eyed newcomer. In parallel, retail experiences, too, needed to evolve to cater to the increasingly informed and sophisticated watch consumer. To this end, Sincere Haute Horlogerie has unveiled a new concept boutique at Marina Bay Sands in Singapore to provide a richer and purer experience centered around independent watchmaking.