The Artem Loop-Less Sailcloth Strap, the perfect pared-back strap

Now, the Loop-Less Sailcloth has been in the market for a little while, but Artem has just launched the second generation of the design, which improves on the (now discontinued) original in subtle but significant ways. The length has been reduced so that the strap is a better fit for more wrists. It now measures 97mm by 100mm (the outgoing model was 13mm longer in total). On top of this, the updated design now accommodates a range of spring bars, including curved, ‘fat’ and everyone’s favorites quick release. Finally it’s ready to go on more watches, as it’s now offered in 19, 20, 21 and 22mm sizes.

For now, it’s offered in black with black, gray or white stitching and retails for USD133 (plus USD68 for the buckle). It’s a premium product, make no mistake, but compared to OEM offerings, the value proposition is strong.