Credits: Article and images by Ross Povey @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/rolex-pre-owned-program-announced/
Now Rolex is offering a pre-owned sales service for watches. The program is in its early days, but we can be sure that demand will be high. As I understand it, to begin with, the watches will be available through Bucherer points of sale in six countries; Switzerland, Austria, Germany, France, Denmark and the United Kingdom. From spring 2023, other authorized retailers will be able to apply to offer the service. As the brand says, “Because they are durable, Rolex watches often have several lives. And because they can change owners, the Rolex Certified Pre Owned program now gives retailers in the brand’s official distribution network the possibility of selling certified authentic second-hand watches, accompanied by a new international guarantee of two year.”
The watches will come with a new two-year warranty, with a card in a wallet that is much like the guarantee you would get with a new watch. The only stipulation is that the watch has to be more than three years old. That means that, for example, you could buy a current model steel Daytona from November 2019. Will you be able to? I’m not sure. I expect this will not be the purpose of the offer. I doubt there will be a plethora of ‘important’ vintage watches through the system, as most of these types of watches will remain in the territory of specialist vintage dealers. Over time, my feeling is that the offer will focus on classic Rolex watches, such as neo-vintage pieces from the late 80s onwards from the brand’s staples such as Datejust, Day-Date and sports watches like the 16570 Explorer 2 and GMT-Master. These were the watches shared in the press release imagery.
Credits: Article and images by Ross Povey @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/rolex-pre-owned-program-announced/