The Guardians of a Legacy

Ziviani’s adeptness at utilizing the digital tools of today also helped build a collector base on social media platforms such as Instagram, where the reach is global and immediate, and fans of the brand could share and re-share their passion for the product. The modern day equivalent of spreading by word of mouth resulted in the growth in appreciation of the brand being organic, familial, and genuine. Such proximity to their clients also enabled the company to better gauge demand and subsequent releases of the Maestro have done very well commercially.

With the foundations of a new product and communication strategy in place, Gerald Charles sought to build on it by gradually introducing a three-register chronograph, an ultra-thin model and by far the most technically impressive GC Sport in Grade 5 titanium with improved shock resistance and a left-handed crown. That is until May this year when Gerald Charles would bring back skeletonization to the Maestro with the 8.0 Squelette but accomplish it in a way that honors the memory of Gerald Genta. To do that, Ziviani reached out to an old family friend who just happens to be a designer of such stature, that many would regard him as the heir apparent to Gerald Genta during his 11 years spent at Audemars Piguet (AP), five as its Chief Artistic Officer. He was responsible for a holistic design approach at AP, and its continued rise with the success of the Royal Oak Offshore in the 2000s, introducing complications and different materials to the Genta icon. That man is Octavio Garcia.