Credits: Article and images by Cheryl Chia @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/mirrored-mayhem-isotope-x-revolution-mercury-limited-edition/
Much like experiencing art, the great appeal and joy of beholding the Mercury watch lie not merely in its visual impact but in its abstractions, and this is made possible only when a watch was authentically designed from scratch with little constraints or preconceptions of how it should look like.
Becoming a watch designer or a brand founder after years of astute collecting is hardly an unusual narrative in the watch world, and it often results in watch designs that are an amalgamation of elements drawn from previous watches, put together in good taste. But José Miranda, the founder of Isotope Watches, adopts a more intellectual approach to the creative process, finding sources of inspiration in art, architecture, history and culture. Along with his wife Joana, he founded Isotope in 2016 in Henfield, England, with the aim of creating well-priced yet distinctive watches that span the spectrum from somber to sheer whimsy.
The Polysemy of Mercury
A consistent feature across all Isotope watches is the subtle, and often playful, integration of the brand’s “lacrima” (Latin for “teardrop”) logo into different elements of the watch, such as the lugs, markers, dial or hands. The teardrop shape was inspired by the Kitchen Clock designed by Max Bill for Junghans in 1956, a piece José once owned. Additionally, up until this point, a subversive dress watch was missing in Isotope’s catalog. Hence, that became the starting point for the Mercury.
Credits: Article and images by Cheryl Chia @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/mirrored-mayhem-isotope-x-revolution-mercury-limited-edition/