Credits: Article and images by Oliver R Müller @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/richemont-louis-ferla-ceo-cartier/
When Cartier started its epic journey to become that iconic luxury brand, Alain-Dominique Perrin, then-CEO of the brand, launched “Les Must de Cartier” concept. After that, Cartier became probably one of the first, if not the first luxury brand, understanding that you need to offer an entry point for any product category both for soft and hard luxury.
First offering luxury lighters, followed by perfumes, sunglasses, writing instruments and leather goods, the maison successfully devised an extraordinary way of creating traffic to its boutiques and increasing brand awareness.
Which brings us to the challenge that the incumbent CEO will have to address: Reviving Cartier’s accessories that gave the brand its “lettres de noblesse” in the 1980-1990’s.
Credits: Article and images by Oliver R Müller @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/richemont-louis-ferla-ceo-cartier/