Credits: Article and images by Felix Scholz @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/5-up-and-coming-microbrands/
While no one can quite agree on exactly what a microbrand is when it comes to watches, everyone’s sure that these smaller production, upstart operations are making some of the most interesting and exciting designs in watches today. Unencumbered by the weight of history and infrastructure, brands like Baltic, Furlan Marri, Studio Underd0g and Atelier Wen are capable of challenging the bigger brands, offering exciting, nimble designs and responding rapidly to changing trends.
Of course, the flip side of this is that it can be hard to keep up with the seemingly weekly stream of new brands. Today, we’ve taken some of the hard work out of sorting through all the newcomers, with five brands you need to pay attention to.
Guillaume Laidet and Théo Auffret are the powerhouse duo behind SpaceOne, who released their first watch in 2023, and have followed it up with the Tellurium. While the brand might be new, there’s some real credibility behind the offering. Laidet has extensive experience with young brands; he’s one of the teams behind Vulcain and Nivada, and Auffret is a GPHG-nominated and Journe Award-winning master watchmaker who’s only just getting started.
Credits: Article and images by Felix Scholz @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/5-up-and-coming-microbrands/