Credits: Article and images by Katherine Arteche @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/rolex-tag-heuer-f1-sponsorship/
TAG Heuer’s affiliation with Formula 1 is well-established, notably through its long-term partnership with Red Bull Racing and the Monaco GP. However, with TAG Heuer’s contract with Red Bull set to expire at the end of 2024, the timing of the new Formula 1 partnership aligns perfectly.
The transition marks a robust commitment by LVMH, earmarking $150 million annually for the new sponsorship arrangement starting in 2025. This significant investment prompts speculation on whether LVMH will maintain its relationship with Red Bull Racing or focus entirely on a comprehensive Formula 1 sponsorship.
Since joining Formula 1 in 2011, Rolex’s sponsorship, initially at $10 million annually and rising to $50 million, has included trackside branding at all races and title sponsorship at select events. Rolex’s departure from the pinnacle of motorsports comes at a time when the brand is deeply involved in other major sponsorships, such as the prestigious Wimbledon tennis tournament.
Credits: Article and images by Katherine Arteche @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/rolex-tag-heuer-f1-sponsorship/