Credits: Article and images by Tamim Almousa @ Quill & Pad. See the original article here - https://quillandpad.com/2024/09/07/the-re-edition-reissue-issue-living-in-the-shadow-of-the-original/
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Nonetheless, guitarists have the American Vintage ’62 Stratocaster, shutterbugs have the Leica M6, and fashionistas have the Prada 2005 Re-nylon Bag. All these are, more or less, reissues. AKA: re-editions.
The term Edition gets thrown around a lot in retail. It has been (for I don’t know how long) enjoying overwhelmingly positive connotations, alluding to exclusivity and rarity, often following flashy prefixes such as Special or Limited or Re.
Dressed down, however, “Re-Edition” is just another way of saying “Re-Issue,” which is just another way of saying “Re-Production,” which is no good since it’s the antithesis of “Original,” which is what we like.
Blancpain Fifty Fathoms Bathyscaphe Day Date 70s from 2018
We like a watch from the ‘70s for the story behind it and for looks that reflect the era. A 2024 release that only looks like it’s from the ‘70s has no story worth telling. Nor does it represent the times. ‘Tis not but a sterile clone, neither here nor there, dwelling in the uncanny valley of the watch world, constantly reminding you of what it’s not: the real thing.
Seeing one in the wild bumps me. “Something’s off here,” I catch myself thinking, “but I can’t quite put my finger on it.” Not on the spot, I can’t, but I’m here now and we do have another page to fill, so here goes nothing.
A reissue, I gather, is primarily worn in hopes of duping folk into thinking it’s new-old-stock. But the watch doth sparkle too much, methinks, each facet perfectly aligning with the next, wrapped around a dial coated in paint so fresh you could smell it, black levels agape.
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Credits: Article and images by Tamim Almousa @ Quill & Pad. See the original article here - https://quillandpad.com/2024/09/07/the-re-edition-reissue-issue-living-in-the-shadow-of-the-original/
