Credits: Article and images by Oliver R Müller @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/rolex-tudor-swiss-watch-industry-report/
Most of today’s buyers are too young to remember, but Rolex was not a luxury brand from its inception. I, on the other hand, am actually old enough to remember that when I was 5, my parents decided to move to Bienne — the small Swiss town where Rolex is still manufacturing its movements, and where its big rival, Omega, has its headquarters. We moved into an apartment where we could see a huge factory with a sign that says “Rolex”. Guess what? My parents didn’t know what Rolex was. At the beginning of the 1970s, the brand had a positioning like Longines today — mid-range or accessible luxury, however you want to look at it.
Credits: Article and images by Oliver R Müller @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/rolex-tudor-swiss-watch-industry-report/