Audemars Piguet and Wristcheck team up for Royal Oak Design Contest

Audemars Piguet’s Royal Oak is a giant in the temple of watch design icons and continues to steal hearts 50 years after it was designed by Gerald Genta in 1972. A big bash is surely in order, and to make things even more exciting, Hongkong-based watch marketplace Wristcheck and Audemars Piguet are celebrating 50 years of this octagonal icon by running a “YOUR TAKE ON THE ROYAL OAK” design contest. There is no cause for a heart attack here; the aim is not to re-design a design icon that most surely doesn’t need it, but to extend the line by “customizing colors, materials and complications.”

There will be three winning designs for the contest, to be judged by François-Henry Bennahmias, CEO of Audemars Piguet, and Austen Chu, founder & CEO of Wristcheck. Winners and their plus-one will be whisked off to Le Brassus, Switzerland (in Business Class) for a complete Audemars Piguet Le Brassus Experience. It’s an all-inclusive two-day stay at the Hotel Des Horlogers, with visits to the Audemars Piguet Manufacture and Musée Atelier Audemars Piguet. Moreover, if feasible, Audemars Piguet could even decide to produce the watch.