Hublot and Takashi Murakami: Smiling Flowers and Digital Art

For the coup de grâce, Hublot is holding the right to purchase the 13th watch until April of 2024 to give collectors the chance to buy or trade their way to owning a copy of all 12 of the new NFTs and earning the invitation to own the final watch of the collection. This watch, the Classic Fusion Takashi Murakami Black Ceramic Rainbow, promises to be a masterwork of horology and has many of us on the edge of our seats for the first peek. If no single person has managed to gather all 12 NFTs, the watch will be auctioned by Hublot to raise funds for charity.

It’s a treat to compare the three watches with their respective matching smiling flower expressions created in three very different visual ways, with one in all black, one in an explosion of color, and another with stark contrast of color and all black. It’ll be interesting to watch the collectors as they navigate the NFT collection game and earn their right to own a piece of this collaboration.

It all comes back to the beginning when Murakami visited the Hublot manufacture in 2020, sparking an inspiration that has evolved into a wonderful creative partnership. Murakami said, “When I visited the Hublot manufacture in Switzerland for the first time, I realized to what extent the traditional know-how, precision, futuristic technology and craftsmanship were all intertwined in the creation of a watch. Bringing my art into the creativity of these watchmakers represents a unique adventure for me.”