Introducing the Chopard Alpine Eagle 41 XPS

It seems that some trends just keep on going and there is no denying the power of the integrated bracelet sports watch. A dominant presence in the market for a few years now, and showing no sign of slowing down. Despite its position as an elite power player in this sector, remember that Chopard only launched its Alpine Eagle in 2019. It might be the new kid on the block, but its pedigree, like all the important watches in this space, stretches back to the 1970s.

Chopard launched St Moritz was launched at Baselworld in 1980 with the project being overseen by the then 20 year old Karl-Friedrich Scheufele, who convinced his father, Karl-Friedrich Scheufele Snr, that the family brand needed a watch in tune with the times. His father eventually agreed and the St Moritz was born. Interestingly, the Alpine Eagle was actually proposed by Karl-Fritz, the son of Karl-Friedrich who believed that it was time to revive the brand’s sporty classic having seen the watch on the wrist of people within the company. Chopard retailers had also repeatedly asked if the St Moritz would ever be rereleased.