Introducing the Citizen Eco-Drive 365

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Featuring a brand-new movement, the Eco-Drive 365 is a watch that can operate for an entire year on a single full charge. It does so without the need of winding, batteries, or any other supplementation. Just the power of the sun and its own efficiency. A truly remarkable achievement by any measure. While the effects of climate change are certainly not going to be reversed by removing watch batteries from landfills or charging bricks from the power grid, every bit truly does count. The more companies that design with this perspective in mind, the better.

Initially, the Eco-Drive 365 will be available in three varieties. The case is a reinterpretation of vintage quartz models from the 1970’s, with a faintly cushion-esque shape that is broken up by sharp straight facets resulting in a somewhat sporty, even muscular profile. The first two are encased in stainless steel, with one blacked-out and the other a more traditional silver tone. Apart from the incredible power reserve and retro-futurist case aesthetic, the real star of the show is the dial, which sparkles with four glittery colors against the inky blackness, like the resplendence of stars on a moonless night sky.