Introducing the new G-SHOCK 40th Anniversary Model: Recrystallized Series

Last but certainly not least, check out the cool packaging of these watches. The 40th anniversary edition G-SHOCKs arrive in eco-friendly packaging that reflect the distressed appearance of the deep-layer hardened steel components.

“There are two types of packaging available this time, which are designed to please our fans,” shares a marketing representative of R&D CASIO. “Considering users’ values, the packaging is eco-friendly. From a design perspective, we created a unique design that associates with toughness, resembling concrete for high-end customers, and a simple and recognizable G-SHOCK G for entry model customers. We also included (prominent artist and designer) Eric Haze’s 40th-anniversary logo on the outer box to add a special touch. From an eco-friendly perspective, the inner box for high-end customers uses discarded plastic, including some from Yamagata Factory, while the one for entry model customers uses recycled paper. Both outer boxes use recycled paper and vegetable oil ink.”

Revolution caught up with Tabe Hirokazu, who is an R&D expert at CASIO, to find out more about the innovative technology within these milestone timepieces, and what inspired CASIO’s pursuit of these truly unprecedented watches.

Revolution: Omedetō! Congratulations on the 40th anniversary full metal G-SHOCK. In your opinion, what do you think propelled the G-SHOCK to global success? Was it perhaps its superior technology and cool design?

Tabe Hirokazu: The reason is that G-SHOCK is constantly evolving based on its unique identity of being unbreakable and responding to trends and culture born from the brand story. I believe this is because we continue to challenge and communicate our craftsmanship.

What is the inspiration for this 40th anniversary edition G-SHOCK? And what objectives did your team set to achieve with this beautiful project?

For the 40th anniversary of G-SHOCK, the project started with the concept of “Philosophy Reborn,” a return to the concepts of past models and their evolution with modern interpretations. We have taken the original model and applied the latest technology to present an evolved version of it.