Introducing the Parmigiani Fleurier × Revolution Tonda PF Micro-Rotor ‘Purple Reign’

The color worn by nobility was specifically Tyrian purple, which in both ancient Greece and Rome was often controlled by legislation and reserved for only the highest ranking members of society. It is this association with royalty that inspired our timepiece’s evocative sobriquet, “Purple Reign.” Color has always held a special fascination for me, particularly in the way the subtle control and modulation of hue is capable of extraordinary expression.

Terreni concurs and explains, “I was deeply influenced by Le Corbusier’s 1931 color keyboards expressing his theory for harmonious colors across 43 shades of the most perfectly modulated hues, including burnt sienna and ochre. Purple, for example, with the wrong expression can be overwhelming. But with the right modulation, the influence of some gray tonality, we’ve created a hue of purple that is so soft and subtle that it can combine perfectly with anything you are wearing, yet is powerful and singular enough that it is highly visually compelling when viewed in the steel and platinum case of the Tonda PF.”

Indeed, one of my favorite aspects of “Purple Reign” is the way the high polished white gold hands and indexes stand out in spectacular contrast to the deep ruby dial.