Credits: Article and images by Andre Frois @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/jaeger-lecoultre-introduce-in-the-making/
La Grande Maison continually places great emphasis on the Reverso, a timeless icon whose dual faces have been used to showcase the brand’s unrivalled finesse with complicated watchmaking, along with a myriad of painstaking decorative art forms like enameling, micro painting and engraving. As many of you connoisseurs are aware, the vintage watches and historic clocks of this Le Sentier brand too are highly sought after.
In this spirit of highlighting and celebrating watch art, Jaeger-LeCoultre partnered with Spanish typographer, illustrator and artist Alex Trochut last year to create the 1931 Alphabet, an Art Deco-style typeface that is unique to Jaeger-LeCoultre and has been incorporated into the design language of its timepieces and boutiques.
Credits: Article and images by Andre Frois @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/jaeger-lecoultre-introduce-in-the-making/
