Credits: Article and images by Wei Koh @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/lifetime-achievement-award-2022-francois-henry-bennahmias/
It has been a phenomenal year for the watch world. To round off 2022, we are celebrating the hits, the wonders, the visionaries and all the people in watchmaking who have made it so memorable in our annual Revolution Awards and Power Lists.
Today we award our Lifetime Achievement Award, and we can think of no worthier winner than Audemars Piguet CEO François-Henry Bennahmias.
François-Henry Bennahmias is affectionately known around the world as “The Boss,” though I think Capo di tutti Capi, meaning “Boss of all Bosses” or “Godfather” would be equally descriptive. Regardless of what you want to call him, you have to admit the man is absolute genius.
First was his meteoric rise from golf pro to working for Audemars Piguet in Singapore, to becoming the boss of Audemars Piguet in North America. It was in the U.S. that he made Audemars Piguet the very first luxury Swiss watch brand to jump head first into contemporary culture with appearances on Entourage, a limited edition with Jay-Z and LeBron James, and so much more. He recognized early on that a watch doesn’t need to be confined by its “timepiece” category but could be the hottest and most dynamic means of luxury self-expression for men. Yes, more than a car, a house, a boat or a plane, he recognized that it’s your wristwatch that tells the world who you are.
Credits: Article and images by Wei Koh @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/lifetime-achievement-award-2022-francois-henry-bennahmias/
