Credits: Article and images by Joshua Munchow @ Quill & Pad. See the original article here - https://quillandpad.com/2024/10/29/the-andreas-strehler-sirna-it-shocked-me/
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If you have to purchase a ball bearing and are given the limits of the various manufacturers, then this defines what you can build, but when you can change the parameters based on another, more important aspect of the watch, this provides more creative freedom.
Now this need for engineering freedom may not actually apply in this scenario but it gives a good sense of what Strehler and UhrTeil AG can do by being in control of their own production, and the Sirna is a great example of putting your capabilities to work to create quality engineering.
The economies of scale still won’t apply too much here as 30-50 pieces a year is still a very small production, but it is a way for Andreas Strehler to take everything he has built and open a new avenue for collectors wanting to appreciate his work and for the folks behind the operation to add value to the industry.
Strehler Sirna
Priced at ‘only’ 20,000 Swiss Francs, the Strehler Sirna is still wildly out of my price range, but it opens accessibility to a wider swath of collectors and broadens the appeal of what Andreas produces.
Plus, it’s only the beginning. The Sirna and the SA-30 provide a base for the fledgling brand to build off with plans for new designs and complications, always with the idea of making a more practical, everyday timepiece with high-quality engineering and interesting aesthetics.
It may not sport a 2-million year moon phase module or a fancy remontoir d’égalité, but it has all the pedigree of Andreas Strehler (and don’t forget Eric Giroud) and is designed to be your everyday watch.
I will always adore his ability to produce mechanical marvels, but we still need a watch to wear everyday to the office and the Strehler Sirna is a fantastic option from one of the best watchmakers in the industry.
We’ll keep an eye out for the next step from this new venture, it’s sure to be a treat.
But just so you all don’t get hungry, let’s break this one down!
- Wowza Factor * 8.4 The dial is the big attractor for this low key watch, a wild laser-engraved pattern designed by Eric Giroud, it definitely made this journalist say wowza!
- Late Night Lust Appeal * 84 » 823.759m/s2 This watch has strong late night lust appeal simply due to the fact that I could possibly save up and actually own a watch by Strehler!
- M.G.R. * 59 The movement is fairly straightforward for a movement from Andreas Strehler, but knowing it is all in-house, even down to the ball bearings, makes it pretty geeky from a manufacturing standpoint!
- Added-Functionitis * N/A One again we applaud a time only watch for reasons other than wild mechanics, so you can skip the Gotta-HAVE-That cream for today!
- Ouch Outline * 8.4 Scrubbing of aggressively adhered fake tattoos! Halloween means that dressing up comes with a bit of discomfort, and in my case it came with some cheap “gore” tattoos that made me look like I had a run in with Freddy Kreuger or something. Little did I know that these tattoos were going to be very well applied and after a fun day in the office I would end up with raw skin all over my face, neck, and arms from trying to get them off. Still I would gladly do it all over again if it meant the result was the Strehler Sirna on my wrist!
- Mermaid Moment * What a dial, what a deal! Anything new from Andeas Strehler gets me excited, but when I discovered it was a new movement, a new aesthetic, and a whole new brand at a new price point I couldn’t help but start planning the ceremony!
- Awesome Total * 836 Start with the number of components in the movement (194) and multiply by the thickness of said movement in millimeters (4), then add the hours of power reserve (60) for a surprising and refreshing awesome total!
For more information, please https://strehler.watch/the-watch/.
Quick Facts Strehler Sirna
Case: 40 x 8.5 mm, 316L stainless steel
Movement: automatic caliber SA-30, 60-hour power reserve, 21,600 vph/3Hz with free-sprung balance and Strehler Swiss-lever escapement
Functions: Hours, minutes, small seconds
Limitation: Limited by production capacity, 30-50 per year (estimated)
Price: CHF 20,000
* This article was first published 06 November 2023.
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Credits: Article and images by Joshua Munchow @ Quill & Pad. See the original article here - https://quillandpad.com/2024/10/29/the-andreas-strehler-sirna-it-shocked-me/
