Credits: Article and images by Katherine Arteche @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/venezianico-alberto-morelli-interview/
Tell us about your personal watch collections. How did it evolve and what kind of timepieces are you drawn towards now?
Our passion for watches began in childhood when our grandfather showed us his collection of mechanical timepieces, mostly dress models from the 60s and 70s by Longines, Omega, and Tissot. I vividly remember him insisting that we wear them, despite their value. This sparked my interest, and I started forming my own small collection. I never bought other watches because those had a value beyond the material. It was only when my brother and I created our own watch that I began wearing something new.
If there’s one aspect of the watchmaking industry that can be improved on, what would you like to see more of?
The gaps left by top brands have created opportunities for emerging entities like ours. Direct communication, listening to the community, and involving collectors in the creative process are aspects that independent brands have embraced, thanks to the rise of e-commerce. This shift, once an exception, is becoming a new paradigm.
Credits: Article and images by Katherine Arteche @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/venezianico-alberto-morelli-interview/
