Credits: Article and images by Niclas Berglund @ Quill & Pad. See the original article here - https://quillandpad.com/2024/04/27/visiting-the-mbf-m-a-d-house-take-a-virtual-tour-with-this-photo-and-video-fest/
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Geneva 2023: Cédric Roussel, MB&F’s Sales Manager, leads me into the dining room. There, MB&F’s watchmakers are working on advanced models like the LM Sequential EVO Chronograph and the HM10 Bulldog.
![](https://wristnews.com/storage/2024/04/9_EVO-Chrono.jpg)
![](https://wristnews.com/storage/2024/04/9_EVO-Chrono.jpg)
MB&F Legacy Machine Sequential EVO (photo courtesy Niclas Berglund / https://bezlmagazine.com)
We move on to the large salon where work is in full swing servicing models HM1, HM6, and HM9. These are three iconic models from the brand, requiring extensive knowledge from the watchmaker.
![](https://wristnews.com/storage/2024/04/20_MBF.jpg)
![](https://wristnews.com/storage/2024/04/20_MBF.jpg)
MB&F HM6, Horological Machine N°6, Final Edition a limited edition of 8 watches (photo courtesy Niclas Berglund / https://bezlmagazine.com)
I find myself in MB&F’s factory, but it feels more like standing in someone’s living room with watches and watchmakers all around me.
![](https://wristnews.com/storage/2024/04/3_MBF.jpg)
![](https://wristnews.com/storage/2024/04/3_MBF.jpg)
MB&F M.A.D.House in Carouge, Geneva (photo courtesy Niclas Berglund / https://bezlmagazine.com)
In 2022 MB&F moved to new premises, specifically to a house from 1907 located in Carouge on the outskirts of Genève. MB&F calls its new house the M.A.D.House.
I will soon understand why.
![](https://wristnews.com/storage/2024/04/5_MBandF_MAD_House_Watchmaking_Workshops_2023_1.jpg)
![](https://wristnews.com/storage/2024/04/5_MBandF_MAD_House_Watchmaking_Workshops_2023_1.jpg)
The MB&F watchmaker atelier, which originally served as a dining room in the early 20th century (photo courtesy Niclas Berglund / https://bezlmagazine.com)
We didn’t want something that resembled a regular office or factory, we wanted something that reflected us. It took Maximilian Büsser two years to find the house. We have grown significantly in recent years so this move was absolutely necessary, says Cédric Roussel.
The house was built by a couple who ran a ceramics factory in Genève. One year after the house was completed, it was named the most beautiful house in the Genève region. The house is listed by the Swiss government, which made its renovation very complicated for MB&F.
All the ceramic details in the walls have been preserved. The house is fantastic and looks essentially as it did when it was built. During the renovation, we couldn’t drill into the walls or ceiling, so we had to find other solutions, but that’s something we at MB&F are good at, says Cédric Roussel, laughing.
![](https://wristnews.com/storage/2024/04/11_MBF.jpg)
![](https://wristnews.com/storage/2024/04/11_MBF.jpg)
Watchmakers’ atelier on the first floor of the MB&F M.A.D.House (photo courtesy Niclas Berglund / https://bezlmagazine.com)
The house has three floors. On the first floor, the production of new watches and the servicing of previously sold watches take place. The second floor houses the offices, where Cédric Roussel, among others, works as the brand’s Sales Manager and is responsible for customer relations.
![](https://wristnews.com/storage/2024/04/25_CedricklutarkollegaNY.jpg)
![](https://wristnews.com/storage/2024/04/25_CedricklutarkollegaNY.jpg)
The lounge has been transformed into an office (photo courtesy Niclas Berglund / https://bezlmagazine.com)
On the third floor, the design team and product developers work on prototypes for upcoming models. They also design the watches here, which is done in a 3D program before they finally go into production.
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Credits: Article and images by Niclas Berglund @ Quill & Pad. See the original article here - https://quillandpad.com/2024/04/27/visiting-the-mbf-m-a-d-house-take-a-virtual-tour-with-this-photo-and-video-fest/