Introducing the Goodwoof x Bamford Titanium London GMT “Detective Snoopy”

Bamford and Goodwoof collaborate to produce a limited-edition London GMT, featuring Detective Snoopy as the whimsical time-teller.

A well-known watch modifier, Bamford Watch Department (BWD), has not only gained approval from established brands like TAG Heuer to customise their timepieces but has also made a name for itself with its own collection of watches. Among BWD’s most recognisable models is the London GMT, known for its cushion-shaped case and often sporting a cheerful dial.

The latest creation from Bamford is another exciting and accessible GMT watch, developed in collaboration with Goodwoof, a dog event scheduled to take place at the Goodwood Estate this weekend. Staying true to the theme, the watch dial proudly showcases one of the most beloved dogs in the watch world: Snoopy, complete with time-telling canine hands (or should that be paws?).

The story behind the London GMT is simple yet genuine: George Bamford, the founder of BWD, designed it to meet his personal need for a timepiece while constantly on the move between his London office. He aimed to create a watch made by his own company, resulting in a sensibly sized 40 mm cushion-shaped GMT watch. Equipped with the reliable Sellita movement, the London GMT offers accessibility at a price often below USD2,000.

Since its debut in 2019, the London GMT has undergone interesting variations, including the incorporation of Snoopy on the dial, serving as the hour and minute hands in a clever manner. In fact, Revolution collaborated with BWD back in 2019 to create a special limited edition called the Joe Cool, with an unusual dial that is entirely luminous.

Now, to commemorate the upcoming Goodwoof event, a celebration of all things canine organised by Mars Petcare, the iconic cartoon dog makes a reappearance in the form of Detective Snoopy. Happening this weekend, the event will feature a wide array of activities, including talks, workshops, and competitions. As a result, Detective Snoopy is dressed in a cheerful beige and orange attire, perfectly suited for the occasion. The printing on the dial also reflects this colour scheme, along with a 24-hour track.

Notably, the watch incorporates several playful details, both internally and externally. A charming feature is the inclusion of Woodstock, Snoopy’s loyal friend, sitting at the tip of the GMT hand. Adding to the appeal, the watch comes packaged in a vibrant orange doghouse, a signature element of Snoopy.

However, the watch not only offers whimsy but practicality as well. Constructed from lightweight titanium, it ensures a comfortable wearing experience, particularly advantageous for a travel watch. Inside the timepiece is the reliable Sellita SW330-2 movement, boasting a power reserve of 56 hours.

The BWD London GMT watch is an amiable GMT timepiece that stands out from its competition with its charming features, including a handsome cushion-shaped case, an enjoyable dial, and a lightweight titanium construction. While there have been several versions of the London GMT with the Snoopy dial, each iteration has been produced in limited quantities. In this case, it is presented as a limited edition of only 80 pieces, which adds to its desirability, especially considering the previous success of BWD’s limited edition time-only watch created for Goodwoof, which quickly sold out upon its launch last year.

Goodwoof x Bamford London x Peanuts Snoopy GMT

Movement: SW330-2,; automatic; 56 hours power reserve
Functions: Hours, minutes, and GMT
Case: 40 x 11.7 mm; titanium; water resistant to 100 m
Strap: Black cordura strap
Limited edition: 80 pieces
Availability: At the Goodwood online store from May 20, 2023
Price: £1,850