Credits: Article and images by Felix Scholz @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/the-best-of-watches-and-wonders-for-less/
There’s a natural inclination at fairs like Watches and Wonders to fete the outliers — the most complicated, the thinnest, the most expensive. While there’s no denying these outliers are incredible examples of what watches are capable of being, they’re still outliers. In the field of luxury watches, which is already the purview of the one percent, these pieces are the horological version of Jeff Bezos commuting in his New Shepard rocket.
So I’m for the middle of the bell curve: watches which — while still having thousand-dollar price tags — are attainable and, importantly in this era of badly skewed supply and demand, available.
Luckily, there were plenty of these watches on show in Geneva, too. For every multi-million-franc hyperwatch, there was a more pedestrian equivalent. In many ways, these watches have to work harder for attention, and they’re the better for it. After all, it’s easy for a watch with unlimited scope and budget to wow us, but a highly commercial, high-volume piece with tighter margins, that’s a different story. If a watch like that stands out from the pack, it feels so much more deserved.
At Geneva, we saw several such worthy watches. For me, the standouts were from TAG Heuer and Oris — no stranger to this price point — as well as Cartier, who sees the value in having a range of solid offerings across the board.
Credits: Article and images by Felix Scholz @ Revolution Watch Magazine. See the original article here - https://revolutionwatch.com/the-best-of-watches-and-wonders-for-less/